SEO Case Study
About the project
This US-based beverage brand was one of the first in their emerging market – successfully crowdfunding their first production run.
Built on Shopify, they wanted to own the organic space for their market and not need to rely on purely Facebook ads to drive revenue.
What we did
1. Quick SEO Audit
Shopify is a solid platform for SEO, they have their drawbacks but the platform is strong from a technical viewpoint for a small ecommerce store with a handful of popular products.
There were a few common SEO issues which I fixed right away, including fixing the product URL structure to allow Google to more easily crawl the indexable product pages.
2. Keyword Research
Being an emerging market, we spoke with a lot of customers to find out their questions about the product both pre and post-purchase. The market also crossed over with some more established markets that I was able to pull additional keywords from.
I mapped the keywords to existing or new pages. Prioritising the target list through a combination of the opportunity to rank and commercial value.
3. Content Strategy
From the keyword research mapping, I created a consistent publishing and promotional schedule for content.
I looked to create a mix of keyword-targeted commercial landing pages and blog content in a hub and spoke approach to maximise the potential of the keyword opportunities.
4. Link Building
I mixed up link building with a few different strategies and they executed this in-house with my support.
A few of the core tactics we used were:
- Gift guide link building
- Competitor link analysis & replication
- Targeted blogger & influencer giveaways
The results
Within 12 months of executing the strategy, we started to see ever-increasing growth, reaching over 350% organic search growth within 20 months.
The brand is now looking to expand its product range into new categories following this success with plenty more room for growth.
Update
We continued our efforts around content creation and link building for the client through 2022.
During this time, traffic continued to scale and reached over 1000 visitors/day from SEO in January 2023.
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Food and Beverage Retail Company
This US-based beverage brand was one of the first in their emerging market – successfully crowdfunding their first production run.
Built on Shopify, they wanted to own the organic space for their market and not need to rely on purely Facebook ads to drive revenue.
Non-Branded Organic Traffic
+248%
Keywords Ranked in Top 3
+105
Non-Branded Organic Impressions
+92%
Project is ongoing. Case study is based on 12 month time period.
Our Approach
Keyword research targeting long tail product queries
FAQs with FAQ schema added to product pages
Image Alt Text Optimization
Reclaiming Search Rankings: A Practice’s Online Revival
When a prominent East Coast surgical group specializing in brain and spine treatments faced challenges maintaining online visibility, they turned to Sinuate Media for a comprehensive SEO overhaul. Despite their 20+ years of experience and extensive expertise, this practice lost ground to competitors in the densely competitive healthcare market.
Sinuate Media’s aggressive SEO strategy dramatically improved the client’s online presence. This approach included technical SEO updates to over 200 pages, creating 60 new articles, rewriting 30 existing pieces, and executing a strategic backlinking plan. The results were impressive: a 354% increase in organically ranked keywords within a year and a 30% boost in organic traffic over six months.
This digital transformation enhanced the practice’s search visibility and significantly improved lead generation through increased phone calls and form submissions. These SEO improvements’ sustainable and repeatable nature positions the client for continued growth in the competitive healthcare digital landscape.
Result-Driven Marketing
SEO Strategy
Pages Updated
200
New Articles
60
Article Rewrites
30
Increase in Keyword Ranking
354%
Boost in Organic Traffic
30%
2 Year Look at Organic Keyword Ranking
6 Month Increase in Traffic
SEO Case Study: From 0 to 500k+ visitors a year
If you search on Google for a keyword related to intermittent fasting, it’s very likely you will end up on Diginimbus. What started in 2018 as a small personal blog, has now grown to be one of the main intermittent fasting niche content hubs online.
Our team has been working with diginimbus since the very beginning to reach the average 60k visitor/month milestone it has now surpassed.
7 Keys to SEO Success
1. Good keyword research
Proper keyword research is one of the most important parts of SEO. There are no doubts about it. It is essential to understand which keywords are the most relevant for your website and what strategies you should pursue in order to optimize them. This is especially true in competitive niches like health and fitness.
In the early stages of growing the website, you have to identify keywords for which your site can realistically rank. There is no point in aiming for the most popular keywords with the highest volume if your website doesn’t have enough authority to rank for them.
Therefore it’s important to find the right balance between keyword difficulty and volume. This will allow you to get organic search traffic while building up the authority of your website.
2. Topic Clusters
The concept of topic clusters is the key to successful SEO results. It allows you to create related content that is linked together and organized by specific topics. This creates a great user experience and helps Google to understand what your website is all about.
For example, with 21dayhero.com, we identified the main topics related to intermittent fasting and we created content clusters around them. This allowed us to create a central hub of information about intermittent fasting and establish our website as an authority in the niche.
For example:
Pillar post that has an overview of what to drink while fasting.:
- What Can You Drink During Intermittent Fasting
Supporting posts that go in-depth into each type of drink:
- What Breaks a Fast? All You Need To Know On Intermittent Fasting Drinks
- Does Lemon Water Break A Fast?
- Can You Drink Alcohol While Intermittent Fasting?
- Does Stevia Break A Fast?
- Does Coffee Break A Fast? Guide on Coffee While Fasting
- Does Chewing Gum Break A Fast?
- Does Diet Soda Break A Fast: Here’s The Answer
- Can You Use Apple Cider Vinegar While Intermittent Fasting
- Can You Drink Green Tea While Intermittent Fasting
- Can You Drink Water While Fasting? Here’s The Answer
3. Regular content updates
Your competitors are always working hard to outrank you and your website will have difficulty staying on the top if you don’t keep up. Regularly updating your content and adding new insights is the key to staying ahead of your competition.
This could look like:
- Updating old blog posts to make sure they’re up-to-date with the latest information.
- Adding more visuals, infographics, videos and other types of visual content to your posts.
- Adding additional sections that provide more in-depth insights and answer new questions (aka keywords) people are searching for.
These tasks may seem daunting at first, but when done correctly and consistently, they can help you gain an edge over your competitors.
4. Producing quality content
Content is still king when it comes to SEO. Producing high-quality content that adds value to the reader is essential for SEO success.
At Diginimbus, our team worked with industry experts and content writers to create informative, well-researched blog posts that cover a wide range of topics related to intermittent fasting. We also added another layer of content quality control by having our posts reviewed by medical professionals. This is particularly important in health and fitness niches since the information must be accurate.
This approach proved to be very successful and helped us establish Diginimbus as an authority in the intermittent fasting niche.
5. Optimizing blog posts for speed
The website is done on Elementor page builder which can potentially slow down the website. To improve the speed without compromising on the design, we used WordPress native Gutenberg editor to publish the post content and set up a clean Elemetor post template for the top, bottom and sidebar sections.
Optimizing images, setting up cache and choosing good hosting are also essential aspects to consider in the pursuit of fast-loading blog posts.
The results
As of October 2022, Diginimbus has over 500k visitors each year and continues to grow. The website is on a steady upward curve and has more than tripled its organic traffic throughout 2022.
It’s ranking in positions 1 – 3 for over 1500 keywords.
Some of those are high-volume keywords bringing in a steady stream of organic traffic and leads.
